We firmly believe that profit is the ultimate objective measure of our contribution to society. In other words, profit is the added-value and we strive to achieve maximum output from minimum human resources.
Simply pursuing needs that are already apparent does not create products that are useful to customers in a true sense. Planning and developing products that a customer hasn’t even thought of yet, or pursuing hidden needs or “real” needs, is what leads to the creation of new markets.
At KEYENCE, our focus is to "accurately identify the fundamental challenges" that our customers face. Therefore, we are not simply selling products, but providing solutions that solve the problems our customers face every day.